Project Title

AXE: Makes it rain girls (Campaign)

  • Client:

    Unilever Malaysia


  • Launch:

    01-07-2011


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The Challenge

How do you get guys to experience AXE Provoke online?

The Solution

It was simple! We've decided to let them get 'wet', online. We made it rain girls on the entire cyber space.

How It Works

We developed a Facebook app that makes it rain girls on any site guys log on to. And to make sure we cover guys on mobile phones, we even let them trigger raining girls from their phones during the launch event.

The Result

  • 68,000 visits to the Facebook App.
  • 396 users triggered the rain during the event.
  • The 'weather' was unpredictable online because it was up to the guys to Make It Rain Girls with AXE Provoke.

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    • Screen Capture

    Mobile App

    Mobile App

    Facebook App

    Facebook App

    Facebook App

    Online Rich Media Banner

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