AXE: Makes it rain girls (Mobile)

The Challenge

How do you take the Make It Rain Girls experience online to on-ground?

The Solution

The answer – AXE Provoke mobile experience.

How It Works

Guys were prompted to take a snapshot of the AXE Provoke QR Code placed around the launch event venue. They’ll be taken to a mobile site which lets them key in their message and name. A few simple taps on their phones later, they’ll be able to view the raining girls on an elevated screen.

The Result

150 invitees showed up but 396 users triggered the rain. The crowd was shocked to witness the titillating display on screen. And they too, started accessing the mobile site repeatedly to Make It Rain Girls.

Screen Capture