AXE: Makes it rain girls (Facebook App)

The Challenge

How do you get guys’ attention online? Other than using porn, gadgets and cars, of course.

The Solution

So we’ve decided to let them get wet on any website they log on to.

How It Works

We developed an AXE Provoke Facebook App that Makes It Rain Girls on any website. The app became a tool for guys to create ‘self-generated’ banner that appears on their favourite website which they can then share and surprise their friends.

The Result

The storm of girls on cyber space was a hit with the guys as we had 68,000 visits to the app in the first 2 weeks.

Screen Capture