Project Title
Cadbury: The Commentables
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Client:
Cadbury
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Launch:
13-12-2010
The Challenge
Cadbury Malaysia was looking to Share the Joy in their newly-formed social space.
The Solution
So we thought, why not play a simple childhood game? It’s a game where funny, random lines were used to form a story. But we decided to take it one step further - turn the story into a short film.
That was how The Commentables came about.
How It Works
Users submit lines weekly to determine the short film storyline. Then a short film will be made according to the story.
The Result
Almost 600 lines were submitted in the first week alone. We produced 5 short films and spread more joy than expected because the films were downright hilarious. In the end, it was more than just social, it was pure joy-sharing!
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