IF Isobar Launch

The Challenge

How do you introduce IF Isobar to the industry via launching ceremony that is both unconventional and fun at the same time?

The Solution

We created a real-time interactive puppet experience that allowed us to engage with the audience in a never-before-seen manner.

How It Works

The bosses were placed backstage, where they were able to deliver their dialogues and interact with the audience via live-feed. The audience, on the other hand, got to see them as on-screen projections of characters like Darth Vader, Chewbacca and Borat. Boring speeches were replaced with comedy skits, then wrapped up with a simple but fitting touch-screen gesture to signify the launch of a new venture.

The Result

• Bosses who are more than happy to make an appearance.
• An attentive audience.
• An unconventional, first-of-its-kind launching ceremony that successfully showcased a future of creative possibilities with IF Isobar.

Screen Capture