ME + T.WE

The Challenge

Youth these days are more socially-active online and offline and it’s hard to keep up with them.

The Solution

So T.WE – a project by Cyber-shot was the way to go. It’s a platform that gives them total access to connect, express and engage.

We gave youths ME + T.WE, a data visualization animation video that gives them an interesting glimpse of their lifestyle. At the end of the video, a Facebook album was generated, and a QR Code too.

They can then head on to Kuala Lumpur Photography Festival and engage more in T.WE activities which earned them cool T.WE premiums.

The Result

By creating constant engagement, Cyber-shot was able to stay relevant to youths’ lifestyle.

Screen Capture