Project Title

See RabbIF draw!

  • Client:

    IF Isobar Malaysia


  • Launch:

    27-01-2011


Download Video: MP4, WebM, Ogg, FLV

The Challenge

Come Chinese New Year, comes the array of festive greetings that will flood the cyberspace. However, most lacked something - a personal touch from the sender. We saw this as an opportunity to help IF shake off its cold reputation by sending out Chinese New Year greetings that are genuine, easily personalised, yet highly unconventional at the same time.

The Idea

A microsite that allows users to customise their very own Chinese New Year greetings for the Year of the Rabbit.

How it Works

Users submit any RabbIF they can think of, with a message attached. They get to see random IF-ians illustrate them LIVE via live-feed. The greetings are finally posted on Facebook, where users can tag and share the dedication with their friends. The site goes viral.

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The Result

  • 337 RabbIF requests received.
  • 152 RabbIFs drawn in 4 days.
  • 55 sticks of chalk used.
  • A chance to let the world see IF as the lively and spontaneous folks that they really are.
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Screen Capture

Interface Design

RabbIFs Drawn

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