HYPP TV: The ExVid

The Challenge

TM was introducing its very first Internet TV viewing experience, HyppTV, and we were tasked to find an interactive and engaging way to inform the public about the viewing experience.

The Solution

To let users feel the 'real life' experience of HyppTV's viewing personalisation.

The Result

In just two words - Personalised Experience. We created an interactive device, The ExVid, short for Experiential Video. This video was an interactive tool that allows users to experience the 'real life' video interaction aspect of the device.

Users were exposed to HyppTV's features such as Video-On-Demand and its Interactive section in The ExVid. Many onlookers became enthusiastic users – marking the start of an era for the Personalised Experience, by HyppTV.

The Event