What Berry Are You 2?

The Challenge

To highlight DiGi plans for the Blackberry in a fresh, engaging and completely unforgettable way.

The Solution

We created a sticky minigame experience with an additional hook- a secret concert by Yuna. Users must play the game, collect badges and unlock the date and the venue for this secret concert, all while playing to win a pair of tickets to the event!

How It Works

Users access the micro-site and select the most suitable Blackberry plan for them to start playing. They then go on a mini game journey peppered with simple, yet addictive games; the successful completion of each game wins them a badge of achievement. The catch is: badges are released little by little throughout the contest duration, encouraging users to visit again and again. They must collect 22 badges in the fastest time possible to win the tickets to Yuna’s secret concert.

As it was also a SECRET concert, users were encouraged to share the app out and invite as many friends as possible to unlock 2 clues- the date and the venue to Yuna’s concert.

At the conclusion of the game, users results are accompanied by a Berry character that most resembles their game-playing personality - are you a Rilekberry? Kerjaberry? Kuatberry? Kamchingberry? Play to find out!